Vita
Founder of MIRCALE ROOM is the experienced interior design expert Anja Gröner. She combines the best of both worlds: Real estate know-how and tasteful creativity that is translated into tangible interior design.
What distinguishes good interior design?„Interior design has to fit the building and the space and the people who live in it. That's why it's important for us to understand the taste, personality and attitude to life of our clients and to be able to respond to personal preferences or suggestions. Good interior design is coherent in itself, radiating calm and serenity. It follows a central idea. This can be a motto, a defining material, a quoted style, a look. But good interior design must not disguise a room, it must be unobtrusive in a certain way, changeable and therefore timeless.“
Who are the typical clients for MIRCALE ROOM interior design?„MIRACLE ROOM offers interior design for private individuals and business clients. Our interior design can be found in villas, holiday homes, country houses or sprawling estates as well as in flats, holiday flats or penthouses in the top metropolises. In the commercial sector, clients commission us with interior design for retail, hotels, restaurants or offices.“
How important is an established network in interior design?„Very important, and that is what distinguishes MIRACLE ROOM. We work internationally and have access to suitable, experienced local partners and trades for our interior design projects. We have been able to convince ourselves of their reliability and precision in our mostly long-standing cooperation. This means that our customers can look forward to the creative quality and stylistic confidence of MIRACLE ROOM's interior design and at the same time be sure that the technical and technical execution meets the highest standards, also in terms of adherence to deadlines.“
What special projects do you like to remember?„Interior design for villas and flats is always something special because it reflects the personal wishes of the residents in a very individual way. Here, the search for the right furniture, fabrics or accessories sometimes resembles a detective game: you might have a special object in mind, a piece of furniture or art that you have to find. Often we buy from all over the world, can source from anywhere or have custom-made products made.“
What role does sustainability play in interior design?„Good interior design is timeless and the opposite of short-lived fashions, which are always present in interior design. Many pieces of furniture and accessories, especially when I think of impressive antiques or design classics, have a long history. They are therefore recycling in its most beautiful form. In this way, we can think in cycles in interior design and thus optimally implement sustainability. At the same time, timeless interior design makes it possible to achieve a visual refreshment or functional further development at a later date with just a few, sometimes only selective changes or small additions. With good interior design, this later redesign should be considered right from the initial planning stage.“
Experience
Anja Gröner has more than 20 years of experience in the entire value chain of residential and commercial real estate. Initially active in property management, she consistently developed into an expert in the design and staging of living concepts, floor plans and furnishings for large real estate projects of successful companies. With training from the renowned DGHR Deutsche Gesellschaft für Home Staging und Redesign e.V. (the German Society for Home Staging and Redesign), she has been certified as a Home Staging Professional since 2014.
Competences
Sampling | Showroom | Furnishing materials | Design and implementation of bathrooms | Kitchen planning | Artistic design of lobby, entrée and staircase | Furnishing of furnished flats | Show flats | Fix & flip | Assistance with value enhancement through conversion and refurbishment
Reference customers
CG Deutsche Wohnen GmbH | CG Immobilien Gruppe GmbH & Co. KG | DGI GmbH | Graumann GbR | Gröner GbR | OSA I GmbH & Co KG | Raimar Carree GmbH & Co KG | BUWOG Immobilien Management GmbH | OSA II GmbH & Co KG | Aberdeen Asset Management Deutschland GmbH | Ziegert – Bank- und Immobilienconsulting GmbH | SCI Villa Favorita | SCI Villa Tourmentin | SCI Villa Air et Mer | SCI Maison Bellevue | Jugendstil-Villa Connewitz | SCI Villa Fortune | SCI Villa Pinède | SCI Mas de Plaisance | SCI Villa Restanques Villa Sous Le Soleil | SCI Villa Calanque | SCI Villa Marguerite | SCI Villa Sagittaire | SCI Villa Bélier | SCI Villa Gai Coteau